By Sharen Kaur
sharen@nstp.com.my
Published in NST on September 1, 2012
KUALA LUMPUR: Strawberry Park Resort Sdn Bhd, which owns and operates the Strawberry Park Resort in Cameron Highlands, sees business thriving amid the global financial downturn.
Its executive director James Chan Kean Chiu said the resort has been seeing more arrivals from Europe, the Middle East, Singapore and Thailand.
"Despite the number of resorts, hotels and apartments mushrooming in the highlands, holiday makers continue to stay with us, thanks to our efforts in marketing the brand internationally," Chan told Business Times in an interview recently.
Chan said the company has been promoting the resort through travel agencies, local and international exhibitions and trade fairs.
"Today, we have many repeat guests who come here to relax and enjoy the cool breeze. A property sells on its own when there is brand loyalty and we believe the resort has achieved that level," Chan said.
Strawberry Park Resort is one of the first few holiday homes that came up in Cameron Highlands. It was built in 1983, in an equal partnership by Chan's father and developer Datuk Chan Wan Kah and the late Datuk Michael Ang.
The resort, which comprises seven blocks of walk-up studio rooms and apartments with 148 units, opened its doors in 1985.
Chan said the current average occupancy is 65 per cent a month and the rates range between RM320 and RM480 per room a night.
He said the resort has been recording revenue growth annually and its earnings are in the low double-digit range.
"We believe it will move up as tourism is improving in Cameron Highlands. We have some locals who stay with us now," Chan said.
It is interesting to note that Strawberry Park Resort is sprawled over 2.8ha, the former site of a strawberry farm. The farm, owned by Chan and Ang, was the first of its kind in Malaysia.
A few years after the resort opened, Chan acquired Ang's share and since then, the property has undergone several rounds of upgrades.
The last major refurbishment was in 2011 where the resort spent RM10 million to renovate all the rooms.
Chan expects to recoup the investment within the next two to three years.
"Now that all the rooms are rejuvenated and we have established a good name in the international arena, we will focus on building the business," he added.
sharen@nstp.com.my
Published in NST on September 1, 2012
 |
Its executive director James Chan Kean Chiu said the resort has been seeing more arrivals from Europe, the Middle East, Singapore and Thailand.
"Despite the number of resorts, hotels and apartments mushrooming in the highlands, holiday makers continue to stay with us, thanks to our efforts in marketing the brand internationally," Chan told Business Times in an interview recently.
Chan said the company has been promoting the resort through travel agencies, local and international exhibitions and trade fairs.
Strawberry Park Resort is one of the first few holiday homes that came up in Cameron Highlands. It was built in 1983, in an equal partnership by Chan's father and developer Datuk Chan Wan Kah and the late Datuk Michael Ang.
The resort, which comprises seven blocks of walk-up studio rooms and apartments with 148 units, opened its doors in 1985.
Chan said the current average occupancy is 65 per cent a month and the rates range between RM320 and RM480 per room a night.
He said the resort has been recording revenue growth annually and its earnings are in the low double-digit range.
"We believe it will move up as tourism is improving in Cameron Highlands. We have some locals who stay with us now," Chan said.
It is interesting to note that Strawberry Park Resort is sprawled over 2.8ha, the former site of a strawberry farm. The farm, owned by Chan and Ang, was the first of its kind in Malaysia.
A few years after the resort opened, Chan acquired Ang's share and since then, the property has undergone several rounds of upgrades.
The last major refurbishment was in 2011 where the resort spent RM10 million to renovate all the rooms.
Chan expects to recoup the investment within the next two to three years.
"Now that all the rooms are rejuvenated and we have established a good name in the international arena, we will focus on building the business," he added.
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