By Sharen Kaur - Published in NST Property, August 23, 2022
sharen@nst.com.my
Johor Land Bhd (JLand), the real estate division of Johor Corp (JCorp), will start working on new property projects this year, as part of its development goals.
The company would take the lead in developing Sedenak Technology Valley in Kulai, Johor, starting with a 130-hectare prototype phase called Discovery City.
By early 2023, new projects will include the development of the 11.2-hectare Tebing@Bandar Tiram, which will build on the success of Bandar Dato' Onn, a project in the Bandar Tiram township.
The company will also spur urban rejuvenation initiatives in its 95-hectare Arena Larkin development in the Larkin district. A central park and commercial assets will be included in the development by the second quarter of 2024, and serviced apartments and small office/home offices will be added by the first quarter of 2025.
According to JLand executive director Mohd Yusof Ahmad, the company would pursue development projects with a targeted development plan and diversify its asset portfolio to include residential, commercial, and industrial real estate.
"Through strategic collaborations with corporate and community partners, JLand is vested to create, implement and deliver on solutions that encapsulate the best of digital technologies whilst embedding sustainability across the value chain. This will be our sustainable growth model moving forward," he said.
Sedenak Technology Valley, according to Mohd Yusof, is a 2,916-hectare integrated development supported by environmental, social, and governance principles and powered by digital technologies.
High-value industry clusters including data centres, logistics and warehousing, advanced electrical & electronic, medical device manufacturing, and green renewable energy will be included in the development.
According to Datuk Syed Mohamed Syed Ibrahim, chairman of JLand and president and chief executive officer of JCorp, JLand must "raise the bar" by building innovative and sustainable projects.
"Moving forward, we must be innovative...it's not an option! We must quickly and earnestly embrace and deploy proptech in our operations. To ensure not just JLand's sustainability for years to come, I urge you to reimagine a new JLand [to future-proof JLand] to ensure that JCorp via JLand will be able to further contribute to the economic development of the state while maintaining the entrepreneurial spirit that has driven JLand's success," he said on its next phase of expansion plans in conjunction with the launch of JLand's new brand identity yesterday.
JLand's new brand positioning, "Enhancing Wellbeing, Enriching Community," and new logo represent the company's next phase of expansion in residential, commercial, and industrial developments to reach a wider market and meet expected real estate demand based on changing demographic patterns.
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