TREC set to make its mark

By Sharen Kaur
Published in NST on April 14, 2014

NEW CONCEPT: Avant City plans international tenant mix for RM400m entertainment hub

THE RM400 million TREC entertainment hub here will change the city's night life, and provide a boost to the tourism sector and local economy.

Developed by Avant City Sdn Bhd, TREC will open in the third quarter of next year and would be comparable to Singapore's Clark Quay, Hong Kong's LanKwai Fong and Shanghai's Xin TianDi. It will be developed on a 2.83ha site at the Royal Selangor Golf Club (RSGC).

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                                              TREC’s ground-breaking concept and design

It will feature front-row views over the spectacular greens of the golf course in Jalan Tun Razak and sit directly opposite the billion-ringgit Tun Razak Exchange. 

                                                        Dining with a view of the golf course

Avanti City, which is owned by Daman Land Sdn Bhd (35 per cent), Modern Falcon Sdn Bhd (35 per cent) and Berjaya Assets Bhd (30 per cent), has leased the land for 30 years.

The coming together of these companies will ensure that TREC is sustainable, and it would provide a new destination for local and international clubbing and dining enthusiasts.

Daman Land is controlled by Datuk Douglas Cheng and his father Tan Sri David Cheng. They own several outlets and clubs, including the Dragon-i and Canton-i Chinese restaurants.

Modern Falcon is run by Cher Ng, the co-founder of Zouk KL, and his business partners. Berjaya Assets is the developer of Berjaya Times Square in Jalan Imbi, here.

"The idea for TREC came from Ng, who had to relocate Zouk KL from its present location in Jalan Ampang. We saw the piece of land at the golf course and decided to set up TREC there.

"The project will cost RM152 million and funded via equity by the three parties," the younger Cheng told Business Times.

TREC, comprising five unique zones, will have a net lettable area of 256,000 sq ft and the anchor will be the new Zouk KL.

"We are talking to club owners in the United Kingdom and restaurant operators in Indonesia, Thailand and Singapore to lease the space for between RM10 and RM12 per sq ft.

"We want a good tenant mix for TREC. We are looking for new concepts and don't want what is already in Kuala Lumpur. I am very bullish TREC will be fully taken up before its opening next year," he said.