Wednesday, April 22, 2015

Naza TTDI - Landscaping for enhanced living

By Sharen Kaur

KUALA LUMPUR: SUCCESSFUL property development projects, whether residential or commercial, require landscape design that offers a blend of natural beauty and homely charm. A well-designed landscape is aesthetically pleasing and functional.
 
  Increasing standard of living has made landscaping an indispensable requirement for homes and commercial establishments, and character building is part of the planning, design and management process.
 
  Malaysian property developers have been spending more time and money landscaping their development projects and have won many international awards.
 
  Naza TTDI Sdn Bhd, the property development arm of the Naza group, has received recognition for its collection of fine homes such as TTDI Ascencia in Taman Tun Dr Ismail here, TTDI Alam Impian in Shah Alam and The Valley TTDI in Ampang.
 
  The upcoming TTDI Ascencia, being developed at Jalan Damansara, will include various landscape features such as a sky garden at the 33rd floor, enabling residents to not only enjoy panoramic view of the city but also experience the luxury of landed property landscape. The car park podium will be decorated with faƁade treatment of green creepers and trees will be planted at the facility level, creating a 'lake-like' environment for relaxation and recreation purposes.
 
  Meanwhile, the lavish landscaping of The Valley TTDI is inspired by the pristine neighbouring forest, superseding all expectations of living in harmony with nature. The exclusive development is designed to maximise comfort, privacy and functionality.
 
  Naza TTDI chief development officer Megat Rozlan Abdul Rahman said landscaping is more than just planting trees.
 
  "It is about creating a cosy and comfortable 'public art' for our purchasers, surrounding community and public visitors in general. The 'look and feel' of each development is crucial. It influences the marketability of products tremendously.
 
  "Landscape is to enhance the environment of a development to create a quality ambiance that compliments the project and surrounding. For example the landscape and greeneries within TTDI Ascencia is planned to decrease temperature and enhance the mood of relaxation," Rozlan told Property Times.
 
  He added that the facilities and landscape surrounding the award-winning development is initiated to cater to market's demand of urban living with some space of lawn and trees around their homes.
 
  Since its founding in 1973, Naza TTDI, with its first highly acclaimed township project the Taman Tun Dr Ismail in the suburb here, began to position itself to become a major property developer in the country.
 
  Backed with the vision to be at the forefront of the industry, Naza TTDI has successfully completed more than 15,000 residential and commercial developments and continues to embark on more distinguishable township, boutique and signature developments that include the prestigious Platinum Park, which aims to be Kuala Lumpur's most exclusive integrated residential and commercial development, and KL Metropolis, an international trade and exhibition district.
 
  KL Metropolis that spans across 30.6ha with a gross development value of RM20 billion will be a comprehensive development that integrates the best practices of urban planning and green initiatives. This green space network is targeted to seamlessly integrate existing adjacent properties while respecting the existing topography, landscape and water courses.
 
  Rozlan said there are two main components in landscape design - softscape and hardscape.
 
  "Naza TTDI does not create merely green areas (softscape), but we look into hardscape landscaping too. Softscape elements include soils, plants, shrubs, trees, flowers, turf and colour schemes while hardscape is the function of trails, streetscapes and parks. Both elements play an important role in attracting crowd to each development especially residential townships.
 
  "In addition, with a certain repetitive and distinctive design, hardscape can be moulded into an identity.
 
  This includes identity of the product, development and the company, or in other words, signature landscape and design." Rozlan added that signature landscape can be an innovative way to project or enhance the identity of a product or a brand.
 
  "Landscape plan is compulsory upon submission of a master plan to the local authorities. Hence, Naza TTDI often includes landscape more than what is required by the local authorities and this has won us many customers and awards," he said.
 
  According to Rozlan, Naza TTDI works closely with landscape architects and consultants, contractors, engineers, and the local authorities to map out the planning process for design and landscaping, and the elements to be featured in each of its development.
 
  The design approach and consideration is based on current market trends.
 
  "The landscape has to be planned and designed at the very beginning of the master plan. The softscape and hardscape designs have to be complimentary and be 'hand in hand' with the building. This is not just for beautification of an area, but (also) practicality. The landscape consultants are involved from the very beginning of the process until the implementation stages," he said.
 
  On whether a project would do well without strong emphasis on landscaping especially with today's discerning buyers, Rozlan said it would depend on location, nature of business or lifestyle of the development, as well as the surrounding community and environment.
 
  "In the end, the objective of creating quality lifestyle must be met. Landscaping affects a lot of the 'look and feel' of a project. For example, we foresee that the grey water harvesting and artificial turfing local industry will grow. Landscape will not just be used to beautify the area but also as a facade treatment.
 
  "I believe that the future landscape environment will focus on sustainable landscaping where by hardscape and softscape must work hand in hand to meet the development's objective. We feel that pathways (hardscape) will be a trend in Kuala Lumpur and Selangor as it increases safety and the HSE index within these cities.
 
  "As an industry player, we hope more public green spaces will be available to buyers and the community in general. However, as a developer, we could only do so much cause sometimes, there are limits of boundaries by the local authorities and the surrounding community," he added.

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