By NST Property - August 22, 2022
A new wave of retail and leisure brands will start operating at the historic Grade II listed building and on Electric Boulevard, central London's newest pedestrianised high street, starting this year, according to Battersea Power Station.
The Battersea Bookshop, a brand-new neighbourhood bookshop from specialised bookseller Stanfords, is one of the lists of new brands. To honour the history and architecture of its home inside the Power Station, the innovative concept will house a carefully chosen collection of art, architecture, and design books in a contemporary, minimalist-designed store.
The London fitness brand Third Space will also open a 28,000 sq ft club in 2023 offering space for training, recovery, relaxation, and nutrition on the recently created pedestrianised high street, Electric Boulevard, which will run from the south of the Power Station, between Frank Gehry's Prospect Place and Foster + Partners' Battersea Roof Gardens to the Northern Line underground station
The other brands are British sportswear brand Castore, British women's activewear brand Sweaty Betty, and men's and women's technical apparel brand lululemon, which will open this year. Luxury Swiss watchmakers IWC, Watches of Switzerland, one of the largest Swiss watch luxury retailers in the UK, and Amsterdam-based eyewear brand Ace + Tate are among the others.
Retailers in the fashion industry include the home of British menswear, Hackett; contemporary fashion label Theory; British luxury lifestyle brand, Mulberry; internationally renowned American clothing company, Levi's®; Italian womenswear brand, Pinko; British material technology company engineering Clothes That Grow, Petit Pli; and the international lifestyle brand, Abercrombie & Fitch®.
These brands will join a long list of retailers opening their doors at Battersea Power Station, including Uniqlo, Ralph Lauren, Calvin Klein, Tommy Hilfiger, The Kooples, Ray-Ban, L'Occitane, Gant, The Body Shop, Lacoste, A'sop, Mango, Reiss, Le Labo, Hugo Boss, MAC Cosmetics, Space NK, Jo Malone London, and Kiehl's Since 1851.
The importance of the customer experience has never been greater when it comes to developing a new retail location, said Sam Cotton, head of leasing at Battersea Power Station Development Company (BPSDC),
"We're extremely excited to be working with some of the leading retail, hospitality, and dining concepts from around the globe, as well as independent, up-and-coming brands to bring something new and dynamic to London. Our aim has always been to create a visitor destination with something for everyone and the brand mix announced so far demonstrates that we have successfully achieved this."
Simon Murphy, chief executive officer of BPSDC said the Power Station will open its doors to the public for the first time in history.
Locals, Londoners, and tourists from other countries will be able to see for themselves how the Grade II* listed landmark has been turned into a retail and leisure destination unlike any other starting this autumn, he said.
"From the very beginning, our shareholders have been committed to giving back to the local community. The opening of the Power Station will not only allow members of the public to visit and enjoy one of Britain's treasured landmarks, but it will also create over 2,500 new jobs and help boost both the local and wider London economy," he said.
The two recently restored historic Turbine Halls, which appear to be identical from the outside but have quite different interior designs, will host the Power Station's shopping experience.
Turbine Hall B, which was completed in the 1950s, has a more brutalist, industrial aesthetic than Turbine Hall A, which captures the extravagant Art Deco grandeur of the 1930s when the Power Station was constructed.
The retail experience will continue on Electric Boulevard, where there will be a variety of offices, shops, bars, and restaurants, a park, a community centre, and an exciting new 164-room hotel from art'otel®, the brand's first hotel to open in London.
Circus West Village, the first phase of Battersea Power Station's revitalisation, is already home to more than 1,800 people and more than 20 pubs, restaurants, cafés, fitness centres, and leisure facilities.
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