By Sharen Kaur
sharen@nstp.com.my
Published in NST on December 5 2011
KUALA LUMPUR: EXPRESS Rail Link Sdn Bhd (ERLSB) is in talks with foreign air-rail operators to develop a seamless ticketing solution and cross-promote each other's products and services, in a bid to tap the growing inbound market.
Chief executive officer Normah Mohd Noor said while there are about 25 air-rail operators worldwide, ERLSB is in talks with Heathrow Express (London), Airport Express (Hong Kong), Airport Link (Sydney), Gautrain Rapid Rail Link (Johannesburg) and Aeroexpress (Moscow).
In an interview with Business Times recently, Normah said they are looking at collaborating with ERLSB to create a seamless ticketing system across all key modes of transport, including rail and bus.
"It will allow travellers to buy airline tickets online from their point of departure. The ticket will have a barcode and they can use it upon landing at the airport to get on to their next mode of transport to their final destination," she said.
Normah said the tie-up with the operators will help improve customer experience and market share, in addition to gaining new customers.
"Because we are transporting only airport passengers and workers, we have the challenge of getting more people to use our trains.
"To add insult to injury, we have to compete with taxi firms and bus operators at the airport. With the collaboration, we can expect more travellers onboard our KLIA Ekspres," Normah said.
ERLSB, controlled by YTL Corp Bhd, holds a 30-year concession to operate the KLIA Ekspres and KLIA Transit rail services from KL Sentral in Brickfields to the Kuala Lumpur International Airport.
Normah said she expects the company's revenue and ridership, which grew between 6 per cent and 8 per cent over the last two years, to record double-digit growth from next year. She said the collaboration will also come in handy for the company in the long run as it is planning to move into mobile ticketing, a process whereby customers can order, purchase and obtain airline and train tickets from any location and at any time using a mobile device.
sharen@nstp.com.my
Published in NST on December 5 2011
KUALA LUMPUR: EXPRESS Rail Link Sdn Bhd (ERLSB) is in talks with foreign air-rail operators to develop a seamless ticketing solution and cross-promote each other's products and services, in a bid to tap the growing inbound market.
Chief executive officer Normah Mohd Noor said while there are about 25 air-rail operators worldwide, ERLSB is in talks with Heathrow Express (London), Airport Express (Hong Kong), Airport Link (Sydney), Gautrain Rapid Rail Link (Johannesburg) and Aeroexpress (Moscow).
In an interview with Business Times recently, Normah said they are looking at collaborating with ERLSB to create a seamless ticketing system across all key modes of transport, including rail and bus.
"It will allow travellers to buy airline tickets online from their point of departure. The ticket will have a barcode and they can use it upon landing at the airport to get on to their next mode of transport to their final destination," she said.
Normah said the tie-up with the operators will help improve customer experience and market share, in addition to gaining new customers.
"Because we are transporting only airport passengers and workers, we have the challenge of getting more people to use our trains.
"To add insult to injury, we have to compete with taxi firms and bus operators at the airport. With the collaboration, we can expect more travellers onboard our KLIA Ekspres," Normah said.
ERLSB, controlled by YTL Corp Bhd, holds a 30-year concession to operate the KLIA Ekspres and KLIA Transit rail services from KL Sentral in Brickfields to the Kuala Lumpur International Airport.
Normah said she expects the company's revenue and ridership, which grew between 6 per cent and 8 per cent over the last two years, to record double-digit growth from next year. She said the collaboration will also come in handy for the company in the long run as it is planning to move into mobile ticketing, a process whereby customers can order, purchase and obtain airline and train tickets from any location and at any time using a mobile device.
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