By Sharen Kaur
sharen@nstp.com.my
Published in NST on Decmeber 5, 2-12
BANDAR Raya Developments Bhd says its RM900 million Serai Bukit Bandaraya niche project in Bangsar, Kuala Lumpur, has achieved 54 per cent sales in over three months.
Serai is BRDB's most luxurious development so far comprising 121 private residences situated in two elegant 21-storey towers, nestled in 2.4 hectares of greenery.
The project, which will be completed by the third quarter of 2016, was unveiled yesterday by BRDB chief executive officer Datuk Jagan Sabapathy.
The units have built-ups ranging between 4,025 sq ft and 6,913 sq ft and each are equipped with designer kitchens and bathrooms.
BRDB chief marketing officer K.C. Chong said each unit is priced from RM5.8 million to RM10 million or between RM1,300 per sq ft and RM1,500 per sq ft.
Chong said a bulk of the purchasers were Malaysians who bought to stay with their families.
"There were less than five foreign purchasers and around two to three bought the units as a 'trophy' collection," Chong said yesterday at the unveiling of Serai.
"They know it is a good investment. Serai is located on one of the most precious land in the Bangsar enclave. There will be price escalation," he said.
When BRDB launched One Menerung in 2006, it was priced at RM600 per sq ft. The units are now selling at RM1,000 per sq to RM1,500 per sq ft, he added.
Chong said Serai will be marketed in Singapore soon and it is targeted to be sold out by early 2013.
There are two 14,000 sq ft penthouses worth about RM22 million each and BRDB is close to inking a deal with several property buyers who have expressed their interest to own them, Chong said.
On the 2013 property market outlook, Chong is bullish that demand will hold strong for high-end properties, given the right product and location.
BRDB is launching Senja, a gated community in Seri Kembangan, and Emerald Bay in Puteri Harbour, Johor, over the next six months.
On the privatisation of BRDB, Chong said business will be as usual for the company.
"There is no change of direction. Our brand values and pipeline projects will remain. We will still do what we have been doing," he said.
sharen@nstp.com.my
Published in NST on Decmeber 5, 2-12
BANDAR Raya Developments Bhd says its RM900 million Serai Bukit Bandaraya niche project in Bangsar, Kuala Lumpur, has achieved 54 per cent sales in over three months.
Serai is BRDB's most luxurious development so far comprising 121 private residences situated in two elegant 21-storey towers, nestled in 2.4 hectares of greenery.
The project, which will be completed by the third quarter of 2016, was unveiled yesterday by BRDB chief executive officer Datuk Jagan Sabapathy.
The units have built-ups ranging between 4,025 sq ft and 6,913 sq ft and each are equipped with designer kitchens and bathrooms.
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Chong said a bulk of the purchasers were Malaysians who bought to stay with their families.
"There were less than five foreign purchasers and around two to three bought the units as a 'trophy' collection," Chong said yesterday at the unveiling of Serai.
"They know it is a good investment. Serai is located on one of the most precious land in the Bangsar enclave. There will be price escalation," he said.
When BRDB launched One Menerung in 2006, it was priced at RM600 per sq ft. The units are now selling at RM1,000 per sq to RM1,500 per sq ft, he added.
Chong said Serai will be marketed in Singapore soon and it is targeted to be sold out by early 2013.
There are two 14,000 sq ft penthouses worth about RM22 million each and BRDB is close to inking a deal with several property buyers who have expressed their interest to own them, Chong said.
On the 2013 property market outlook, Chong is bullish that demand will hold strong for high-end properties, given the right product and location.
BRDB is launching Senja, a gated community in Seri Kembangan, and Emerald Bay in Puteri Harbour, Johor, over the next six months.
On the privatisation of BRDB, Chong said business will be as usual for the company.
"There is no change of direction. Our brand values and pipeline projects will remain. We will still do what we have been doing," he said.
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