By Sharen Kaur
SUNWAY Bhd is investing between RM50 million and RM100 million to expand Sunway Lagoon, Malaysia’s premier water theme park in Bandar Sunway, Selangor.
It is understood that Sunway is mulling over plans to build the water theme park, said to be the first of its kind in Malaysia, adjacent to Sunway Lagoon.
Built in 1992, Sunway Lagoon is owned and operated by Sunway’s subsidiary, Sunway Lagoon Sdn Bhd (SLSB).
Bill Holman, SLSB consultant director and one of Sunway Lagoon’s founders, confirmed the expansion plans.
He said Sunway is planning to build a new 3.6ha theme park that will feature nine differ-ent water-based rides.
“The development will be unique. We will also provide water transportation throughout the park and a separate entrance to make it convenient for visitors,” Holman said recently.
Sunway Lagoon forms part of Sunway’s award-winning multi-billion ringgit Sunway Integrated Resort City (SIRC), formerly a tin mining area.
Sunway’s founder, Tan Sri Jeffrey Cheah, acquired 350ha in the area from a British company to develop SIRC, which has six key components,namely mall,hotel,office,theme park, education institute and hospital.
Some 35.6ha have been allocated to build the theme park, which is about 85 per cent developed.
It is estimated that Sunway has invested more than RM500 million to develop Sunway Lagoon.
The theme park has become the biggest and most successful multi-attraction destination in Malaysia with its five signature parks — water, amusement, extreme, scream and wildlife.
It also has the world’s largest man-made sandy surf beach and longest pedestrian suspension bridge. The latest additions are the world’s first 5D Waterplexx and the RM13m Vuvuzela, the world’s largest water ride.
Holman said there are also plans to upgrade Sunway Lagoon’s presentation by adding shows and parades.
“The reason we are doing this is to meet emerging competition. We want people who have been to Sunway Lagoon to keep coming back for the new attractions,” he said.
For this year, SLSB has increased its budget by 20 per cent from 2012 to upgrade existing facilities and introduce new rides.
Sunway Lagoon has attracted close to 30 million visitors during the last 20 years. Last year alone, it welcomed 1.5 million visitors, of which 60 per cent were tourists.
“Revenue has been growing by 10 per cent to 15 per cent per year. We want to continue the double-digit growth year-on-year and this can be achieved by offering the best to our customers,” Holman said.
sharen@mediaprima.com.my
Published in NST on May 25, 2013
FIRST OF ITS KIND: Company plans new 3.6ha theme park featuring nine water-based rides
It is understood that Sunway is mulling over plans to build the water theme park, said to be the first of its kind in Malaysia, adjacent to Sunway Lagoon.
Built in 1992, Sunway Lagoon is owned and operated by Sunway’s subsidiary, Sunway Lagoon Sdn Bhd (SLSB).
Bill Holman, SLSB consultant director and one of Sunway Lagoon’s founders, confirmed the expansion plans.
He said Sunway is planning to build a new 3.6ha theme park that will feature nine differ-ent water-based rides.
“The development will be unique. We will also provide water transportation throughout the park and a separate entrance to make it convenient for visitors,” Holman said recently.
Sunway Lagoon forms part of Sunway’s award-winning multi-billion ringgit Sunway Integrated Resort City (SIRC), formerly a tin mining area.
Sunway’s founder, Tan Sri Jeffrey Cheah, acquired 350ha in the area from a British company to develop SIRC, which has six key components,namely mall,hotel,office,theme park, education institute and hospital.
Some 35.6ha have been allocated to build the theme park, which is about 85 per cent developed.
It is estimated that Sunway has invested more than RM500 million to develop Sunway Lagoon.
The theme park has become the biggest and most successful multi-attraction destination in Malaysia with its five signature parks — water, amusement, extreme, scream and wildlife.
It also has the world’s largest man-made sandy surf beach and longest pedestrian suspension bridge. The latest additions are the world’s first 5D Waterplexx and the RM13m Vuvuzela, the world’s largest water ride.
Holman said there are also plans to upgrade Sunway Lagoon’s presentation by adding shows and parades.
“The reason we are doing this is to meet emerging competition. We want people who have been to Sunway Lagoon to keep coming back for the new attractions,” he said.
For this year, SLSB has increased its budget by 20 per cent from 2012 to upgrade existing facilities and introduce new rides.
Sunway Lagoon has attracted close to 30 million visitors during the last 20 years. Last year alone, it welcomed 1.5 million visitors, of which 60 per cent were tourists.
“Revenue has been growing by 10 per cent to 15 per cent per year. We want to continue the double-digit growth year-on-year and this can be achieved by offering the best to our customers,” Holman said.
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