Monday, April 25, 2016

The allures of Langkawi

By Sharen Kaur
Published in NST, March 7 2016

KUALA LUMPUR: LANGKAWI has seen a drastic increase in new developments with big-ticket players ploughing in billions of ringgit in capital investments to build tourism-related projects and infrastructure.
 
  The largest ongoing project on the island currently is Perdana Quay, an integrated development with a gross development value (GDV) of RM4 billion by Tradewinds Corp Bhd.
 
  Perdana Quay is developing on about 39.04ha site in Pantai Kok-Teluk Burau in the northwest of Langkawi in six phases, and is set to become a new, high-end destination - a contrast from the mid-market and budget-focused locations, namely Pantai Cenang and Kuah Town.
 
  The unveiling of the project master plan and groundbreaking ceremony was officiated at by Prime Minister Datuk Seri Najib Razak in 2014.
 
  When completed in 10 to 12 years, Perdana Quay will have resorts, waterfront holiday villas, lake homes and other luxury residential properties as well as themed attractions.
 
  Tradewinds is eyeing tourists from Asia, Europe and the Middle East - driving tourism in Langkawi.
 
  Other big names, which have invested in Langkawi by way of mega tourism projects, are Khazanah Nasional Bhd and Indonesian group PT Rajawali Corp.
 
  Khazanah, via Themed Attractions and Resorts Sdn Bhd, owns and operates The Datai Langkawi and The Els Club Teluk Datai, and plans to build up its investments there as it is bullish on the island's prospects.
 
  The government strategic investment fund launched in 2010 its Teluk Datai master plan as a reference point for reinvestments into its existing The Datai Langkawi Hotel and other selected pieces of land.
 
  Sarawak-based Sentoria Group Bhd, meanwhile has two developments planned with a GDV of around RM2.1 billion close to the Langkawi International Airport.
 
  It is planning a project called Langkawi Geopark Resort City on a 29.2ha site in Padang Matsirat. The components include a street mall, service suites, corporate suites, water park, hotels and a mall.
 
  It has 20.8ha in Mukim Ulu Melaka and will build a medical village consisting of a medical training centre, medical tourism centre and housing quarters.
 
  Despite all these developments, the Langkawi Development Authority (Lada) said the island needed more hotel rooms as tourist arrivals were expected to increase, despite global uncertainties.
 
  Tourists and visitors, both locals and foreigners, are flocking to Langkawi because of the island's long history and product offering.
 
  In 2007, Unesco officially declared the Langkawi archipelago as one of 94 globally recognised Geoparks from 27 countries to be endorsed for its natural beauty, ecological harmony and archaeological, geological and cultural significance.
 
  Langkawi is the only Unesco geopark in Malaysia.
 
  For many, the legendary island of Langkawi is a pandora's box - when opened layer by layer, new things would be unearthed.
 
  Lada is targeting 3.8 million tourists and visitors this year, comprising an equal proportion of locals and foreigners.
 
  In 2014, there were 3.6 million tourists and visitors in Langkawi and 3.62 million last year.
 
  One of the older hotel operators on the island is Holiday Villa Langkawi, which is operated by Holiday Villa Hotels & Resorts.
 
  The four-star resort, sprawled on about 6ha land, fronting one of the best beaches, Pantai Tengah, enjoys an average occupancy rate of 60 per cent per annum and expects the number to increase with the developments in the island.
 
  It's one of the top 10 island resorts in Langkawi. People stay there because its room rates are reasonable and it is strategically located. It has 258 guest rooms and suites and is designed to cater to overseas and local leisure tourists and also to the incentive and conference market.
 
  Holiday Villa Langkawi is close to many island attractions like Dayang Bunting Marble Geoforest Park, Kilim Karst Geoforest Park, Eagle Square, Mahsuri Tomb, Oriential Village (which houses the Langkawi Sky Cab), Underwater World Langkawi, Langkawi Craft Complex and Langkawi Rice Museum.


  The resort, which has been refurbished also boast of one of the largest swimming pools in Malaysia with a built-in-open-air jacuzzi and the LaVilla pool club and restaurant that overlooks the ocean.
 
  Meanwhile, MK Land Holdings Bhd has also invested more than RM100 million since 2003 to open hotels and resorts in Langkawi, catering to all segments of the market. It opened Langkawi Lagoon Resort in 2003 followed by budget hotel Kuala Melaka Inn, and the up-market Ombak Villa in October 2013.
 
  The focus for MK Land on the island currently is to further develop Ombak Villa and draw more tourists from overseas.
 
  Ombak Villa, built in modern contemporary style, combined with Malay traditional architecture, currently comprises 79 all-suite units facing the Andaman Sea.
 
  Occupancy is about 60 per cent per annum while the average room rate is RM650 a night.
 
  Just like Holiday Villa Langkawi, the MK Land hotels and resorts are also located close to major attractions on the island and five minutes away from the Langkawi International Airport.
 
  Its biggest customers currently are from Asia, including Malaysia, the Middle East and Europe.
 
  Ombak Villa sits on a 4.2ha site, which is part of the 28.3ha of land owned by MK Land.
 
  MK Land has yet to fully develop the 28.3ha land and will plan new developments in the future.

1 comment:

  1. Thanks for sharing your info. I really appreciate your efforts and I will be waiting for your further post thanks
    once again.

    ReplyDelete