GuocoLand targets RM550mil sales from its latest marketing campaign

By NST Property - Published July 8, 2021

GuocoLand Malaysia (GLM) Bhd, the property arm of Hong Leong Group targets to achieve RM550 million in property sales from BEST4U (Buy with Ease, Save & Treasure), its latest marketing campaign to drive homeownership.

  BEST4U is launched in conjunction with the extension of the Home Ownership Campaign (HOC) till December 31, 2021, with the aim to get more people to own a home with easy payment schemes and attractive packages.

  GLM group managing director Tan Wee Bee said the campaign is a continuation of BEST2, which garnered RM450 million in property sales by the end of May.

Emerald 9, one of the best-selling products under BEST2, ran from August 1, 2020, to May 31 this year.

  Tan told NST Property the projects that contributed to the campaign were Emerald Rawang, and its developments in Cheras, Emerald Hills, and Emerald 9.

  "People's commitment to properties is a great concern in these challenging times and we want to help home seekers achieve their dream to own a place to call home," he said

 Tan added that with the increasing working from home culture, which was cultivated at the global scale since the start of the Covid-19 pandemic, there is growing demand to own a suitable home.

  The BEST4U campaign is valid for six participating projects - DC Residensi in Damansara Heights; The Oval, Kuala Lumpur; Emerald 9 in Cheras; Emerald Hills in Alam Damai; Emerald Rawang; and, Emerald Sepang.

  Properties available at Emerald Hills are the Lakefront condominiums (Tower A & C).  

The units offered range in size from 840 sq ft to 1,400 sq ft, and the price starts from RM570,000.

  Spread over a 47-acre freehold land at Alam Damai in Cheras, Emerald Hills has a gross development value (GDV) of RM1 billion and comprises four condominium towers and 181 garden terraces.

  "Emerald Hills is all about placemaking. We believe that a strong sense of place can influence the physical, social, emotional, and ecological health of individuals and communities, and we want to create great and true living spaces," he said.

  At Emerald 9, properties available under BEST4U are the serviced apartments (Tower A & Tower B). The units selling range in size from 650 sq ft to 1,251 sq ft. Prices start from RM423,000.

  Located at the prime location in Cheras 9th Mile, the one-of-a-kind RM1.4 billion development comprises five residential towers, office spaces, and urban street shoppes and courtyards clustered around a glorious series of pockets and green spaces.

  Tan said Emerald 9 represents GLM's vision to enrich the lifestyle of the buyers in a mixed-use placemaking development.

  "Emerald 9 showcases the commitment to build high-quality residential apartments, open spaces, and a strategic blend of commercial and retail developments that will create a sustainable ecosystem that enhances appreciative value to our buyers," he said.

  Over at Emerald Rawang, the properties available under BEST4U are all landed comprising The Rise bungalows, Mallow semi-d, Garland 2 double-storey terraces, as well as Chloe 2 and 2 ½ -storey terraces.

  The units range in size from 1,592 sq ft to 4,560 sq ft. Prices start from RM570,000.

  The master-planned township development of Emerald Rawang made up of two precincts – Emerald East and Emerald West are located on a 1,000-acre land within the fast-expanding Rawang town. The township comprises linked terraces, clusters, semi-detached houses, townhouses, and bungalows.

  For Emerald Sepang, the properties available are Palmera double-storey semi-d, and Areca 1, and two-storey terraces, ranging in size from 1,138 qs ft to 3,166 sq ft. Prices start from RM357,000.

  The Emerald Sepang township development is designed to accommodate commercial, residential, recreational, and educational components and other public amenities.

DC Residensi in Damansara Heights. Courtesy image

  Next is DC Residensi in Damansara City (DC) and serviced apartments are available under BEST4U. The sizes available are from 904 sq ft to 4,478 sq ft, selling from RM1.6 million.

  DC is the first integrated development of Damansara Heights. The 8.5-acre freehold mixed-use development houses serviced apartment DC Residensi that is seamlessly integrated with the five-star Sofitel Kuala Lumpur Damansara, food-and-lifestyle centric DC Mall, and the Grade A offices in Guoco Tower and Hong Leong Tower.  

  The Oval Kuala Lumpur is an apartment project. The units range in size from 3,897 sq ft to 7,793 sq ft, selling from RM4 million.

  The 40-storeys pure residential luxury development is made for the privileged few. This collection of freehold luxury homes presents spaces designed and dedicated to living well.   "This campaign aims to assist our customers to purchase good quality properties which focus on lifestyle aspirations during the current difficult environment," said Tan.

  GLM will offer a range of financial assistance solutions for new homebuyers for projects under construction such as Emerald Hills, Emerald 9, Mallow semi-d, and Garland 2 terraces (Emerald Rawang), and Areca Terrace (Emerald Sepang).

  These include booking fees as low as RM500, promotional rebates of up to 10 per cent, a loan-interest subsidy scheme, free sales and purchase agreement (SPA) and loan legal fees disbursement, and free Memorandum of Transfer (MOT).

  Tan said there will be deferred payment plans for selected participating projects such as The Oval Kuala Lumpur under HOC, from July 1 to December 31.

  For completed projects like DC Residensi, The Oval Kuala Lumpur, The Rise bungalows and Chloe Terrace( Emerald Rawang), and Palmera semi-d (Emerald Sepang), there will be a low booking fee, promotional rebates, free SPA and loan legal fees disbursement, free MOT, and differential sum installment scheme.