By Naveen Sachdev
Meridian Berhad (formerly known as Meda Inc Berhad) is exploring a preliminary partnership with travel360.com, the digital expansion of AirAsia's inflight magazine travel360.
The partnership aims to steer Meridian’s Malaysia Tourism City (MTC) project in Malacca to greater heights and see travel360.com as the developer's official marketing partner for the tourism development.
The partnership will holistically boost the local economy through tourism and trade for both Malacca and Malaysia.
Meridian executive director Datuk Seth Yap said that with travel360.com’s support to promote MTC as the ultimate destination for local and international tourism, it will benefit the local economy
by attracting greater inflow of tourists into Malacca.
A flagship project under Meridian, the 251.7ha integrated tourism project is located in Kuala Linggi, Malacca.
Yap’s private entity M101 Holdings Sdn Bhd. has signed a licensing agreement with Hasbro Live!, the largest toy maker in the world with over 1,000 brand names like NERF, MY LITTLE PONY, MR POTATO HEAD, PLAY-DOH, BATTLESHIP, MONOPOLY, ELEFUN & FRIEND AND MOUSETRAP.
Meridian Berhad (formerly known as Meda Inc Berhad) is exploring a preliminary partnership with travel360.com, the digital expansion of AirAsia's inflight magazine travel360.
The partnership aims to steer Meridian’s Malaysia Tourism City (MTC) project in Malacca to greater heights and see travel360.com as the developer's official marketing partner for the tourism development.
The partnership will holistically boost the local economy through tourism and trade for both Malacca and Malaysia.
Meridian executive director Datuk Seth Yap said that with travel360.com’s support to promote MTC as the ultimate destination for local and international tourism, it will benefit the local economy
by attracting greater inflow of tourists into Malacca.
A flagship project under Meridian, the 251.7ha integrated tourism project is located in Kuala Linggi, Malacca.
Yap’s private entity M101 Holdings Sdn Bhd. has signed a licensing agreement with Hasbro Live!, the largest toy maker in the world with over 1,000 brand names like NERF, MY LITTLE PONY, MR POTATO HEAD, PLAY-DOH, BATTLESHIP, MONOPOLY, ELEFUN & FRIEND AND MOUSETRAP.
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